Mobile America

 

 Mobile development can be an expensive in more ways than one, you might think that buying a cheap alternative to a professionally produced mobile application is a great way to save money but the truth could be much different.

In the past we saw the website design market place begin to move from Million dollar websites to less expensive alternatives which at first were not too bad, however over time the price of a website went so low that the quality of the product began to decline. 

 You can see the same thing happening again, this time with mobile websites and applications.

Would you trust your business to a high school student?

Most business owners would agree with the idea that creating a positive image is one of the most important things you can do to gain new business.

  • Would you sacrifice the quality of your product just because you might save a few dollars?
  • Would you serve cold food at your restaurant?

The answer is NO, Not if you want to continue to be successful in your business.

There are a lot of things about running a business that the average person does not understand.

Managing a successful business is a full time endeavor, it takes a lot of effort and planning to remain successful in a challenging economy.

 

 

 

 


Developing software

There are many unique software products online today and many of them are of good quality there are many more that are of a sub standard quality. 

Developing good solid software can be very difficult it requires a lot of careful consideration and thought it only makes sense that planning take at least as long as production perhaps even longer since poor planning can sap the sales of any digital product failure to plan and think out the needs and the features of a software product will rob you of the profits potential of your development every single time.

This seems a little odd to me since this is a truth that cannot be contradicted yet this is also the single most often made mistake.

Planning and development plus testing equals a great opportunity to make money selling a digital product if your planning on selling a digital product you should carefully consider the needs your product will meet well in advance of spending the money you will make.

It is true that some of the most substantial fortunes made in this century were made in the digital software market.

However the truth is that none of these software products save one were produced and developed with failure in mind.

If you really want to develop good software and other digital products finding a good planner is something that you must do and do very well if you hope to succeed in this very competitive market.

 

 


Mobile App Development

Creating and maintaining Mobile Apps is a serious venture depending on the complexity of your application it could cost a lot of money to develop and then maintain.

There are some vendors that will take advantage of the average buyers and consumers by selling services at a very high rate.

This happens all the time in the market place, it should not because when the dust settles the good vendors who provide value and service along with pride in their humanity will treat people the way they would like to be treated. 

The problem is that many small business owners do not know much about technology and when they encounter one of these people that take advantage of them it reflects badly on the entire industry.

So here is a short primer on how to spot fakes who have no idea how to

provide real services.

These people usually will have a set way of talking they will say words with all kinds of acronyms, one of the best ways to spot those people that do not know what they are talking about is to ask them one simple question (What Does that Stand For?)

If they cannot tell you or they have an excuse why they don’t know then its a good bet your dealing with an amateur, though not always, there are a lot of acronyms and it is easy to learn the lettering but not the names behind the lettering, that is why they use those terms but at one time or another they should understand the technology behind the letters.

Often the mark of someone that is not a professional is when they cannot answer any specific questions about how an application should be coded.

Beware of these kinds of people.

It is one thing to be a developer another to be a consultant and yet another to be a programmer.

Rarely will you find someone that can do all three.

In one recent business interview we spoke with a pizza business that was paying $89.00 per month for (hosting) for a mobile application they were paying $49.00 for each update to the application.

They had paid $5000.00 for application development and service fees for everything you can imagine.

Later it turned out that the person was wanted by the police they disappeared, this small business owner ended up with nothing but a very bad feeling about the business of mobile application development.

We were able to show them how to create a much better environment one that they controlled not some punk kid with no education and a warrant.

We saved them a lot of money just because of one simple thing The Golden Rule.

It really is just that simple, treat people like they are your neighbors and you cant go wrong.

 


license validation

 Do you lock up your house when you leave town?

Imagine what would happen if you just left the front door wide open…

 

A recent question came up on a forum that was of particular interest to several members of that community and it is of interest here as well, it was the question of licensing and validation, how it effects the buyers of products that require daily and or even hourly validation of a products veracity, how can you make sure that your users are entitled to use your software?

Many felt that since they had spent money to be able to use a product that any interruption in the ability of that customer to use that product constituted, not only a failure of service on the vendors part but also a failure of the product to provide the value for which it was sold and for which the buyer paid for its use.

 

When you look at the situation in that light you cannot fail to appreciate the irony of the few causing trouble for the whole body of customers, the example being the few who may not have obtained the product lawfully causing the main body of customers to suffer with being denied access to products. So is there a balance between the rights of the product owners, to keep people who have not paid from using their products and the rights of those customers who should rightly have unfettered access to their products at all times? 

The answer may not be as easy said as it is done, for many reasons, however, one might thing that the needs of the many would outweigh the needs of the few. Of course without paying customers what would you have?

When you consider the risk of the alienation of your customers by deny access to products that customer had purchased, could cause a serious bank account issue, you have to consider the needs of the customer first and foremost. Which is an interesting thing to observe in many companies which apparently take the opposite approach and would rather deny access to everyone and thus effectively fail the very people that are providing your revenue, which in the old days, would have been called biting the hand that feeds you. Which any sane individual would have seen as the most truthful thing ever.

Yet, that is not what we have seen over the course of the last year in stead we have seen the value of the customer consistently denied in favor of the needs of the few. This makes no business sense at all, yet many large corporations are in fact doing just that, without regard to what customer think, say or do.

Perhaps when revenue begins to decline and everyone that can be blamed has been blamed, and still no solution has been found, perhaps they will see what this post is all about and then collectively attempt to assuage the guilt of failure with apology, however at that time I rather suspect that once the fox is allowed in the hen house, the damage has been done, it is only though the insight of foresight, that a true solution to the problem can be obtained. Consider the customer first.,

 

 


URL Marketing

 

 Creative marketing is all the rage these days but do these really work or are they just another way to get your money…

Developing an SEO strategy that works…

Tracking data on websites, can be easy and hard at the same time, over the last few months we have been tracking what might be considered to some at least to be an un-natural event in google analytics, at least we have observed data that seems to be only counting original IP address hits, and not counting return hits from the same IP address. This is concerning since for many webmasters, repeat business is something that everyone should strive to get in a good web presence.

Developing traffic in these days can be a difficult experience, however, divergent IP addresses can help you in many ways that you may not have previously considered. Did you know that IP addresses are a very powerful tool in marketing. You can you use unique IP addresses to raise the value of your website?

What is it and how can it help you grow your website traffic stats. Unique, IP addresses, yes, that is what URL marketing is all about, because having a unique IP address makes a difference. Learn. How operating your own website can be a challenge and how marketing is the solution and the answer to the success of your website.


The key to getting more traffic is getting traffic?

Which gives you the catch 22, how can you get more traffic if you need traffic first in order to get more traffic. So how can you have your cake and eat it too, well as the old saying goes you can’t have your cake and eat it too, right, well perhaps not, but you can have your traffic and get more of it too. Unique traffic counts for more than you know, not just because each hit is counted as a separate hit but because the more unique hits you get the better you look to larger websites. Does that make sense?

The more unique traffic you have the better results you will get, the more unique traffic you get the more larger search engines, will index and give your website more links. See how this can work in your favor?

 

 


seo keywords and how patterns effect your web page.

SEO keywords research.

Google keyword tool, meta keywords, the list of all the different types of SEO keywords is enormous.

 

In every instance in life we see patterns, they emerge in our lives.

They effect everything around us from the time we wake up in the morning until we go to bed at night. It is because of these patterns that we see methods of how human interaction is different, every time it is different, however, when you develop a pattern of never changing even the smallest things, it creates a problem for websites that use automatic methods of producing content.  

Now this is a big subject, and there are literally millions of millions of websites dedicated to SEO, however, only a hand full of them actually reveal anything that is worth reading, and still fewer of the services are worth what they advertise. Now you may be asking why is that? Well for the most part there are hundreds of these so called guarantee services, that promise you everything but deliver often nothing. It is a concern that we have so many of these services, that promise the number one ranking in Google, when you know they cannot deliver it, because the number one position is always a sponsored position, that means you have to pay Google for that position, now that is not bad, at least not entirely bad, because Google has to make money right, otherwise how could they afford all the costs associated with running a huge business and make no mistake it is a business, that is why most of these SEO companies are just bunk, trash, garbage, and scams. So the next time you are tempted to pay for an SEO service, think about it, can they really do what they claim they can do? Did you know that even just one or two links per day can benefit your website better than having 2000 backlinks per day? That might sound crazy, but in reality it is true, mostly because Google will penalize you for buying back links, and don't think they don't know what your doing, I mean come on, they were doing it long before you did, so they know what to look for and they know when you do it. So in reality, using social book marking, and SEO, using your own two hands will help your website more than buying a service. One final thought, and think about this long and hard, before you think about buying an SEO service, look at the ranking of the website you are buying from, are they in the top set? Or are they ranked really really low at Alexa? Now that will tell a huge story, because if the company that claims that they can get you high rankings cant even get high rankings for their own website, then how can you expect them to get high rankings for your website. Does that compute, I sure hope so, because I have had so many clients that have come to me wailing about how much money they have spend on SEO services and they get almost no results, and that my friends is the definition of insanity, doing the same thing over and over again and expecting a different result.


verizon iphone

Is the verizon iphone crippled?

You may have heard about the new iphone being offered by verizon and apple which is the first time since the iphone was released that another carrier has been able to access the technology, but is it really a good deal?

Many people wonder about a lot of things, concerning, this device, simply because of the obvious disadvantages that this allegedly crippled device, has including being one dimensional, in its ability to only access the radio or the modem, so you cannot make a phone call and be online at the same time.

This is a problem, for a number of reasons but mostly it allegedly could be considered unfair business practices.

Think about it this way, if you are a consumer and you purchase a device from verizon and you find out later that the device will not work as you expected it to work because of all the advertising, you might consider that the advertising was deceptive.

So will the FTC come to the aid of the consumer because it is something to consider being that apple intentionally (allegedly) has not enabled, the Verizon i phone to work on the fast 4 G network which is yet another disadvantage.

This is not good for the consumer, because it places them at a disadvantage when compared to other consumers, it creates an unequal situation among consumers, now ask yourself this question is that fair to the consumer?

It may not be clear if apple has broken any laws in its alleged intentional manipulation of a market they have a strong presence in already.

It seems like apple has created a situation where the consumer may be harmed because of self limiting software that has created an unequal relationship between the provider and the consumer.

it is troublesome.

I for one was prepared to make a purchase from Verizon however, after learning about the nature of the problems with the device, It makes it unlikely that new consumers will make a purchasing decision, unless they are subjected to deceptive advertising.

It really looks like a lot of money was spent on this product but the consumer will be the true looser here.


affiliate amazon

Companys like linkshare, and even google affiliate, are great opportunities to make a little spare change and if your really good you can create a decent part time income, but can you really make big money selling affiliate products?

 

The answer is yes you can but it does take some work when dealing with millions of affiliates out there you have to be better than your competition.

Affiliate marketing programs has never been as popular before as it is today. 

Why? 

here can be a number of reasons. 

The most probable reason, however, could be the fact that the benefits of affiliate marketing have become clearer to a lot of people now than they were before.

Today, both the merchants and the affiliates can see clearly that affiliate marketing can work for both of them.  The merchant sees affiliate marketing today as the chance to advertise their products at a lower cost.  The affiliates, on the other hand, sees affiliate marketing as an easy way of earning profits online by doing what they like most, and that is by creating websites.

Just as the popularity of affiliate marketing has shifted into greater heights, so has the people’s outlook about it changed.  No longer is affiliate marketing considered today as an alternative method for the merchant to advertise his products, or as a source of additional income for the affiliates. 

For merchants and affiliates alike, affiliate marketing is now considered as a main source of profits and revenues.

So the question now is what type of affiliate marketing will work best for you?  Are all affiliate marketing programs the same?  Are the benefits the same?  Or are there affiliate marketing programs that work better than the others?

There are actually different types or classes of affiliate marketing, and the number of types will depend on how one will classify them.  The most basic affiliate marketing programs, however, falls under two categories: pay-per-click (PPC), and pay-per-performance (PPP).

Pay Per Click (PPC)

PPC is the most popular type of affiliate marketing for affiliates with small websites, and probably the easiest way for them to earn money.  In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site, that is whenever someone clicks through the merchant’s banner or text ads.  The affiliate gets paid a certain amount even if the visitor he referred does not purchase anything from the merchant’s site.  However, typical fees for PPC affiliate programs are small, usually not exceeding a dollar for every click.

Pay Per Performance (PPP)

PPP affiliate marketing is the most popular among merchant and is also the most lucrative type for the affiliates.  In this type of affiliate program, the merchant only pays the affiliate whenever his referral translates into an auction that is whenever the visitor he has referred actually buys something from the merchant’s site or when the visitor becomes a lead.  This means a lot of savings for the merchant.  On the other hand, it becomes the most lucrative type for the dedicated affiliate, for commissions in PPP affiliate marketing usually comes in the range of 15% to 20% of the actual product sales.

Pay-per-performance affiliate marketing can be further classified into two popular types: pay-per-sales (PPS) and pay-per-lead (PPL).

 Pay Per Sale (PPS)

In a pay-per-sale type of affiliate marketing, the merchants pay the affiliate a certain fee whenever the visitor he has referred to the merchant’s site actually buys something from the merchant’s site.  Affiliates are often paid on commission basis, although other merchants would opt to pay a fixed fee.  But no matter what the basis of the fee is, it is generally higher than the fee paid to affiliates in a pay-per-click affiliate program.

Pay Per Lead (PPL)

The pay-per-lead type of affiliate marketing is a slight variation of the PPS type and is often used by insurance and finance companies and other companies who rely on leads for their company to grow.  In this type of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant’s site fills up an application form or any similar form related to the business of the company.  Compensation for this type of affiliate marketing is based on a fixed fee whose rates approximate that of the fixed fee in the PPS type.

Aside from these three specific types of affiliate marketing, a lot of other affiliate marketing types exist.  If the classification is based on the depth of the affiliate network, it can be classified as single-tier, two-tier, and multi-tier affiliate marketing.  There is also another type of affiliate marketing that pays the affiliate each time the customer he has referred purchases something from the merchant’s site.

Single-Tier, Two-Tier, and Multi-Tier Affiliate Marketing

These types of affiliate marketing are based on the different levels or tiers in the affiliate network by which payments are made.  In a single-tier affiliate marketing program, the affiliates are only paid based on the direct sales or traffic he has referred to the merchant.  All the previously mentioned affiliate marketing types (i.e. PPS< PPL, and PPC) fall under the single-tier classification.  In two-tier affiliate marketing programs, the affiliate is not only paid for the direct traffic or sales that he refers to the merchant’s site, but also on every traffic or sales referred by various other affiliates who joined the affiliate program through his recommendation.  Multi-tier affiliate marketing works the same way, although the affiliate gets additional commission for a wider number of affiliates in different tiers in the affiliate network. Residual Income Affiliate Marketing In residual income affiliate marketing, the affiliate gets paid not only once for every customer he has referred to the merchant’s site.  Rather, the affiliate is also paid whenever the customer he has referred returns to the site and purchase another product.  Compensation for such type of affiliate marketing is based on either sales percentage commission or fixed fee basis. The different affiliate marketing types would virtually work differently for merchants and affiliates alike, and each would generally have their own list of benefits.  Which type of affiliate marketing will work best for you?  It is not really for me to tell.  Rather, it is for you to choose which type of affiliate marketing program will suit your needs and characteristics best.