Mobile App Development

Creating and maintaining Mobile Apps is a serious venture depending on the complexity of your application it could cost a lot of money to develop and then maintain.

There are some vendors that will take advantage of the average buyers and consumers by selling services at a very high rate.

This happens all the time in the market place, it should not because when the dust settles the good vendors who provide value and service along with pride in their humanity will treat people the way they would like to be treated. 

The problem is that many small business owners do not know much about technology and when they encounter one of these people that take advantage of them it reflects badly on the entire industry.

So here is a short primer on how to spot fakes who have no idea how to

provide real services.

These people usually will have a set way of talking they will say words with all kinds of acronyms, one of the best ways to spot those people that do not know what they are talking about is to ask them one simple question (What Does that Stand For?)

If they cannot tell you or they have an excuse why they don’t know then its a good bet your dealing with an amateur, though not always, there are a lot of acronyms and it is easy to learn the lettering but not the names behind the lettering, that is why they use those terms but at one time or another they should understand the technology behind the letters.

Often the mark of someone that is not a professional is when they cannot answer any specific questions about how an application should be coded.

Beware of these kinds of people.

It is one thing to be a developer another to be a consultant and yet another to be a programmer.

Rarely will you find someone that can do all three.

In one recent business interview we spoke with a pizza business that was paying $89.00 per month for (hosting) for a mobile application they were paying $49.00 for each update to the application.

They had paid $5000.00 for application development and service fees for everything you can imagine.

Later it turned out that the person was wanted by the police they disappeared, this small business owner ended up with nothing but a very bad feeling about the business of mobile application development.

We were able to show them how to create a much better environment one that they controlled not some punk kid with no education and a warrant.

We saved them a lot of money just because of one simple thing The Golden Rule.

It really is just that simple, treat people like they are your neighbors and you cant go wrong.

 


Googles new Search Engine

 Do you like the new Google?

 

Well once again we have a change in the works that hopefully will improve the embattled Search Engine Giant which has over the last few months been the subject of quite a lot of negative public relations chatter.  

After doing some research I found that the search results were providing some very low value and often yes Spammy search results often containing a high number of Google Adsense advertising and very little content.

 

What will this mean to the thousands of publishers that play by the rules, hopefully they will see an increase in search engine traffic but allegedly google is playing a dangerous see saw game of hide and seek, with its corporate advertisers at the top of every search result, it is hard to find the hard data that your looking for, that is a big problem for just about every search engine out there not to mention Google.

 

Still, will this really work or will it yet backfire once again?

It remains to be seen one thing for sure, if your not playing by the rules eventually your going to pay a price, but how do you know what the rules are if they change so often and without any advance notice that you are unprepared for those changes?

It seems as if Google is lost in translation here, both in the larger market for consumers and in the market for advertisers.

 

Back when it was two guys who had a dream they made come true it was a great thing but sadly something changed.

Something is vastly different about Google and that is what many consumers are finding out about Google, it is no longer what it once was as a company, the sheer number of disaffected and down right angry youth, who have been turned off toward google and its products is devastating to the search engine giant.

When you value the advertiser over the consumer its a no win situation and until google realizes that very basic fact, they are not going to improve their services, its not rocket science, publishers, have the consumer base, and if you treat your publishers like trash, you will pay a price for that.

 

 

 


Web deployment

 Deploying to the web is a risky business at least in some situations.

 

In many ways, the idea of deploying on the web has changed over time, with so many browsers fighting for market share like unruly brothers and sisters or puppies if you will.

This constant development and cycles which cause massive headaches for many different vendors, should stop, however that is not likely to happen, web deployment is something that is gaining in popularity not only because it is something that we need but because there are so many apps that exist on mobile devices that consumers are finding it difficult to manage the massive number of apps that perhaps are not well managed, or do not close, or eat up processing power, or cause the batteries to fail.

 

Perhaps Steve was right perhaps apps do cause more harm if they are not managed correctly. 

 

Why it makes more sense to deploy to the web…

 

There are many very good reasons to use a deployment for certain operations that are not related to hard data, the number one consideration should be network congestion, that is the biggest problem for many companies, congestion causes lost hours in production, creates over time, causes frustration for clients and consumers alike.

It only makes sense to manage non sensitive deployments this way because you can release those resources that were being “hogged up” by non essential application and move the resources where they really need to be used.

Providing solutions that relive the clients problems is paramount, it only makes sense to use a better method of distribution. That method is increasingly a web only deployment, if your organization is frustrated by obsolete software which fails to provide the kind of productivity you really need consider the option of using an added internal or external network that can both relieve the congestion and provide a better end user experience.

 

 


software marketing

There is a new concept that involves software marketing inside software, it is really something that has been around for a while, however, with the latest methods of technology and tracking you can now reach out to more consumers and actually get paid to do it.

Software marketing is much like the traditional approach to marketing only with a twist, there are also a lot of really interesting software ideas like software marketing plans that can help you determine how to reach your intended audience. 

software marketing ideas can be very inventive from providing help and support to on location training.

Traditional marketing involves advertising as the only means to reach out to the consumer, it is effective in fact it is still the most often used method of advertising. The thing is times they are changing as the popular adage goes. We are in a time and place technology where you can develop more effective advertising by providing value to the end user or in this case the consumer.

For some the idea that affiliate marketing is dead was a big story, however the truth may be more interesting than you ever thought it might be. Affiliate marketing is the method by which you reach out to a consumer on behalf of a vendor or seller. When you successfully do that, you can collect a commission, much like salesman of the past, affiliate marketers can make use of many different methods of reaching out to that client. Providing value is a subject of great interest since google has begun its fight back against Bing as a search engine that provides value to the consumers who use it. In a series of well known commercials bing identifies a weakness concerning google and its search results.


software plug ins

If you think about a plugin as a tool then you know that the value of any tool is in how it works for you the user.

In many ways, Software is one of the most profitable business models for online development. plug ins give consumers choices when developing content online. WordPress software for websites and developing products What a plugin does is like plugging in an appliance it just works, and it is like a tool in this way as well. Software, is a tool, just like man and yes, woman have been using for many years, tools, can help you with your productivity. Tools help you do your job, it makes life easier, faster and yes, better.

Can you imagine what it must have been like for the earliest man?

Software is the one thing that we can not do without, we need it because it helps us get the most out of our lives.

Wordpress software is such a tool, it makes creating a website a quick fast and easy process.

 

 


verizon iphone

Is the verizon iphone crippled?

You may have heard about the new iphone being offered by verizon and apple which is the first time since the iphone was released that another carrier has been able to access the technology, but is it really a good deal?

Many people wonder about a lot of things, concerning, this device, simply because of the obvious disadvantages that this allegedly crippled device, has including being one dimensional, in its ability to only access the radio or the modem, so you cannot make a phone call and be online at the same time.

This is a problem, for a number of reasons but mostly it allegedly could be considered unfair business practices.

Think about it this way, if you are a consumer and you purchase a device from verizon and you find out later that the device will not work as you expected it to work because of all the advertising, you might consider that the advertising was deceptive.

So will the FTC come to the aid of the consumer because it is something to consider being that apple intentionally (allegedly) has not enabled, the Verizon i phone to work on the fast 4 G network which is yet another disadvantage.

This is not good for the consumer, because it places them at a disadvantage when compared to other consumers, it creates an unequal situation among consumers, now ask yourself this question is that fair to the consumer?

It may not be clear if apple has broken any laws in its alleged intentional manipulation of a market they have a strong presence in already.

It seems like apple has created a situation where the consumer may be harmed because of self limiting software that has created an unequal relationship between the provider and the consumer.

it is troublesome.

I for one was prepared to make a purchase from Verizon however, after learning about the nature of the problems with the device, It makes it unlikely that new consumers will make a purchasing decision, unless they are subjected to deceptive advertising.

It really looks like a lot of money was spent on this product but the consumer will be the true looser here.