Mobile development can be an expensive in more ways than one, you might think that buying a cheap alternative to a professionally produced mobile application is a great way to save money but the truth could be much different.

In the past we saw the website design market place begin to move from Million dollar websites to less expensive alternatives which at first were not too bad, however over time the price of a website went so low that the quality of the product began to decline. 

 You can see the same thing happening again, this time with mobile websites and applications.

Would you trust your business to a high school student?

Most business owners would agree with the idea that creating a positive image is one of the most important things you can do to gain new business.

• Would you sacrifice the quality of your product just because you might save a few dollars?

• Would you serve cold food at your restaurant?

The answer is NO, Not if you want to continue to be successful in your business.

There are a lot of things about running a business that the average person does not understand.

Managing a successful business is a full time endeavor, it takes a lot of effort and planning to remain successful in a challenging economy.

A recent question came up on a forum that was of particular interest to several members of that community and it is of interest here as well, it was the question of licensing and validation, how it effects the buyers of products that require daily and or even hourly validation of a products veracity, how can you make sure that your users are entitled to use your software?

Many felt that since they had spent money to be able to use a product that any interruption in the ability of that customer to use that product constituted, not only a failure of service on the vendors part but also a failure of the product to provide the value for which it was sold and for which the buyer paid for its use.

When you look at the situation in that light you cannot fail to appreciate the irony of the few causing trouble for the whole body of customers, the example being the few who may not have obtained the product lawfully causing the main body of customers to suffer with being denied access to products. So is there a balance between the rights of the product owners, to keep people who have not paid from using their products and the rights of those customers who should rightly have unfettered access to their products at all times? 

The answer may not be as easy said as it is done, for many reasons, however, one might thing that the needs of the many would outweigh the needs of the few. Of course without paying customers what would you have?

When you consider the risk of the alienation of your customers by deny access to products that customer had purchased, could cause a serious bank account issue, you have to consider the needs of the customer first and foremost. Which is an interesting thing to observe in many companies which apparently take the opposite approach and would rather deny access to everyone and thus effectively fail the very people that are providing your revenue, which in the old days, would have been called biting the hand that feeds you. Which any sane individual would have seen as the most truthful thing ever.

Yet, that is not what we have seen over the course of the last year in stead we have seen the value of the customer consistently denied in favor of the needs of the few. This makes no business sense at all, yet many large corporations are in fact doing just that, without regard to what customer think, say or do.

Perhaps when revenue begins to decline and everyone that can be blamed has been blamed, and still no solution has been found, perhaps they will see what this post is all about and then collectively attempt to assuage the guilt of failure with apology, however at that time I rather suspect that once the fox is allowed in the hen house, the damage has been done, it is only though the insight of foresight, that a true solution to the problem can be obtained. Consider the customer first.,

There are many different places online where they offer you a discount for buying software, however very often you may not be getting what you think you are getting here are a few things to watch out for when considering buying software online.  

buying software on ebay can be a risky thing, so make sure you understand some of the things you may want to know about a software vendor.

1. Version what version are you getting is it a full version or is it an educational version, is it an upgrade?
2. Watch out for tricks that some vendors may try to play on you.
3. beware of ebay sellers with little or no feedback…
4. check out a vendors previous auctions and feedback.
5. Google that vendor to see if there have been complaints in the past.
6. Avoid vendors that offer to sell you a deep discounted software program, (it might be counterfeit)
7. Send them an email, if they reply and answer your questions, (all of them) then you will know more about them.

The bottom line is that if you are not careful you could end up spending money on software and getting nothing in return be fully aware of a websites policies concerning selling and how vendors work in that company. Some companies will tell you in the fine print that they do not cover you if a vendor has no feedback or they have less feedback this is not a good thing and if you find a company like that the best thing to do is to avoid them entirely. Take for example, Ebay.com here is an auction for software that is very popular, try out our process, check the vendor out, see what their feedback is, find out if they have complaints, and contact them to see if they reply to your questions about the auction items. 

Well once again we have a change in the works that hopefully will improve the embattled Search Engine Giant which has over the last few months been the subject of quite a lot of negative public relations chatter.  

After doing some research I found that the search results were providing some very low value and often yes Spammy search results often containing a high number of Google Adsense advertising and very little content.

What will this mean to the thousands of publishers that play by the rules, hopefully they will see an increase in search engine traffic but allegedly google is playing a dangerous see saw game of hide and seek, with its corporate advertisers at the top of every search result, it is hard to find the hard data that your looking for, that is a big problem for just about every search engine out there not to mention Google.

Still, will this really work or will it yet backfire once again?

It remains to be seen one thing for sure, if your not playing by the rules eventually your going to pay a price, but how do you know what the rules are if they change so often and without any advance notice that you are unprepared for those changes?

It seems as if Google is lost in translation here, both in the larger market for consumers and in the market for advertisers.

Back when it was two guys who had a dream they made come true it was a great thing but sadly something changed.

Something is vastly different about Google and that is what many consumers are finding out about Google, it is no longer what it once was as a company, the sheer number of disaffected and down right angry youth, who have been turned off toward google and its products is devastating to the search engine giant.

When you value the advertiser over the consumer its a no win situation and until google realizes that very basic fact, they are not going to improve their services, its not rocket science, publishers, have the consumer base, and if you treat your publishers like trash, you will pay a price for that.

Developing an SEO strategy that works…

Tracking data on websites, can be easy and hard at the same time, over the last few months we have been tracking what might be considered to some at least to be an un-natural event in google analytics, at least we have observed data that seems to be only counting original IP address hits, and not counting return hits from the same IP address. This is concerning since for many webmasters, repeat business is something that everyone should strive to get in a good web presence.

Developing traffic in these days can be a difficult experience, however, divergent IP addresses can help you in many ways that you may not have previously considered. Did you know that IP addresses are a very powerful tool in marketing. You can you use unique IP addresses to raise the value of your website?

What is it and how can it help you grow your website traffic stats. Unique, IP addresses, yes, that is what URL marketing is all about, because having a unique IP address makes a difference. Learn. How operating your own website can be a challenge and how marketing is the solution and the answer to the success of your website.

The key to getting more traffic is getting traffic?

Which gives you the catch 22, how can you get more traffic if you need traffic first in order to get more traffic. So how can you have your cake and eat it too, well as the old saying goes you can’t have your cake and eat it too, right, well perhaps not, but you can have your traffic and get more of it too. Unique traffic counts for more than you know, not just because each hit is counted as a separate hit but because the more unique hits you get the better you look to larger websites. Does that make sense?

The more unique traffic you have the better results you will get, the more unique traffic you get the more larger search engines, will index and give your website more links. See how this can work in your favor?

Search engines, distribute traffic, keywords define how that traffic is distributed along with a quality factor, and other factors.

How do you get traffic to your websites? 

Do you use SEO methods?

Do you spend hours of your time?

Developing traffic is all about using keywords and writing good clean content.