There are many unique software products online today and many of them are of good quality there are many more that are of a sub standard quality.
Developing good solid software can be very difficult it requires a lot of careful consideration and thought it only makes sense that planning take at least as long as production perhaps even longer since poor planning can sap the sales of any digital product failure to plan and think out the needs and the features of a software product will rob you of the profits potential of your development every single time.
This seems a little odd to me since this is a truth that cannot be contradicted yet this is also the single most often made mistake.
Planning and development plus testing equals a great opportunity to make money selling a digital product if your planning on selling a digital product you should carefully consider the needs your product will meet well in advance of spending the money you will make.
It is true that some of the most substantial fortunes made in this century were made in the digital software market.
However the truth is that none of these software products save one were produced and developed with failure in mind.
If you really want to develop good software and other digital products finding a good planner is something that you must do and do very well if you hope to succeed in this very competitive market.