Do you like the new Google?
Well once again we have a change in the works that hopefully will improve the embattled Search Engine Giant which has over the last few months been the subject of quite a lot of negative public relations chatter.
After doing some research I found that the search results were providing some very low value and often yes Spammy search results often containing a high number of Google Adsense advertising and very little content.
What will this mean to the thousands of publishers that play by the rules, hopefully they will see an increase in search engine traffic but allegedly google is playing a dangerous see saw game of hide and seek, with its corporate advertisers at the top of every search result, it is hard to find the hard data that your looking for, that is a big problem for just about every search engine out there not to mention Google.
Still, will this really work or will it yet backfire once again?
It remains to be seen one thing for sure, if your not playing by the rules eventually your going to pay a price, but how do you know what the rules are if they change so often and without any advance notice that you are unprepared for those changes?
It seems as if Google is lost in translation here, both in the larger market for consumers and in the market for advertisers.
Back when it was two guys who had a dream they made come true it was a great thing but sadly something changed.
Something is vastly different about Google and that is what many consumers are finding out about Google, it is no longer what it once was as a company, the sheer number of disaffected and down right angry youth, who have been turned off toward google and its products is devastating to the search engine giant.
When you value the advertiser over the consumer its a no win situation and until google realizes that very basic fact, they are not going to improve their services, its not rocket science, publishers, have the consumer base, and if you treat your publishers like trash, you will pay a price for that.